Signs of the Times

One month in to our soft opening and we have had our share of ups and downs. This is only the beginning. Any start-up business has their share. There is so much to accomplish and it is not easy.

On today’s blog I will write about “Signage” and how important it is to a business.

Our signage, to start off, was done incorrectly and it took more time than what they had promised. How will patrons know where you are? When we are out and about we look for signs not building numbers. Of the many passersby in cars, on bikes, or on foot, only a few realized we were open for business. Those few came in and asked who we are and what we had to offer. Some purchased after looking at our menu, others took menus with them. Of course all asked, “Where is your sign?”

Well, finally, after 3 weeks of a roller coaster ride with the signage company, we got our signs up. The people that do stop in now say, “We saw your sign and wanted to take a look.” So as you can see, Signage is very important. Although business is slow due to the snow-bird season being over, we continue to be hopeful. Dunedin is a seasonal town and during the summer months area businesses all dip in sales and, of course, our economy also has an effect.

During busy season, you must save capital for those slow months. I can’t emphasize it enough; make sure you have working capital so you don’t spend endless nights unable to sleep thinking of the overhead. You need to have it covered until you start making a profit. Today’s advice, Signage is very important and reiterating last blogs advice, working capital! Till next time…